Human resource management plays a significant
role in the survival and development of health insurance
companies. As health services develop, the function of
human resources management should largely solve
various contemporary challenges that, as a rule, require
innovative strategies and adequate legal support. This
article examines some important challenges in the
management of human resources in health insurance
companies, focusing on certain current issues, such as
increasing the capacity of employees, preventing the
departure of the workforce, technological integration,
compliance with regulations, while looking at certain
legislative issues. By adequately overcoming these
challenges, health insurance companies can improve
their human resource management practices and
motivate employees.