In this paper, the emphasis is on examining the factors that affect the life insurance demand. The influence of certain factors, particularly economic is very important, while other less significant. It is noticed that in some parts of the world, the impact of some determinants is of greater importance, and in other parts of the world, is smaller. Factors that determine the life insurance demand is demonstrated through the analysis of a number of papers. In those papers there is no consensus regarding the importance of individual determinants that determine the purchase of life insurance policy. In the context of this topic, the author presents examples of some countries of Central and Suotheast Europe, precisely the author presents determinants of life insurance demand in these countries.
In this paper, the author used the comparative method because she analised different countries in order to make conclusions about the factors of life insurance demand.