Pet insurance

Abstract

Nowadays international and an increasing number
of national regulations that govern pet ownership in
the world encourage owners to take responsibility
for the welfare of their animals. One way to ensure
this responsibility is through the institution of pet
insurance. Pet insurance is an emerging growing
market in the world as a result of the increase in number
of pets, gradual change in the legal position of animals,
strengthening relations between humans and pets and
increasing investments in the quality of pet lives and
health. Th ere is still rather limited literature available
dealing with pet insurance. Th us, in this paper the
author analyzes the development trends on this market
in the world and its legal basis. Using a comparative
method, the aim of author is to show that pet health
insurance can prevent or ease many price discussions
with its huge importance for the animals, their owners,
veterinary institutions, insurance companies as well as
for the whole society.
Th ere is still only one insurance company that
has offered packages for dogs and cats from April
2018 to September 2022 in Serbia. As part of the
final considerations the author analysis the insurance
conditions and perspectives for the re-offering this type
of insurance in our country, following the increase in
pet number, huge development in grooming and food
production industries on domestic market.

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